Google
1 Google
With 72.48%
of the world’s market share of search, as a marketer you don’t really have a choice not to
use it for both paid and organic reach.
2 Bing
There are
some great reasons to choose Bing:
- Bing’s video search is
significantly better than Google’s.
- Bing often gives twice as many
autocomplete suggestions than Google does.
- Bing has a great linkfromdomain:[site
name] feature that highlights the best ranked outgoing links from
that site, helping you figure out which other sites your chosen site links
to the most.
3 Yahoo
Verizon has
just purchased Yahoo for $4.8 billion dollars and is planning on merging
it with AoL.
4 Ask
Despite
Google’s determination to be the ultimate font of all knowledge on its own
SERP, Ask is still good for specific question related searches, with results
centering on Q&A related matches.
5 AOL Search
As mentioned
above, the AOL you know and possibly love may become a different beast once
Verizon Communications merges it with Yahoo.
6 WOW
Works more
like a news site then a search engine, which is handy if you want everything in
one place. There is a strong lean towards news and celebrity based articles
rather than pure Wikipedia-style information, but the handy links to related
social channels and wiki pages are useful.
7 Web
Crawler
With a far
clearer delineation between paid search ads and organic results. It also seems
to feature far more natural ’blue links’ than Google.
8 Infospace
A “provider
of white label search and monetization solutions” and it also operates its own
branded search sites, including the metasearch engine Dogpile, as well as
Zoo.com and WebCrawler
9 Info.com
Aggregates
results from the indexed web AND social media channels. It monitors real-time
social conversations and according to them, it delivers “newsworthy, trending,
and popular results before they hit the indexed
web.” These streams are classified into structured topics which provides
additional context and insight.
10
DuckDuckGo
The new kid on the block that doesn’t store your personal
information, which has managed to accrue 13 million unique monthly
visitors and is currently the 10th most popular search engine in the US.
Worldwide
Here’s the marketshare worldwide for search engines
1) Google – 72.48%
2) Bing – 10.39%
3) Yahoo – 7.78%
4) Baidu – 7.14%
5) Ask – 0.22%
6) AOL – 0.15%
7) Excite – 0.01%
Source
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